Driving Excellence Since 1957

Pioneers in Transmission
and Total Car Care

Empower Your Entrepreneurial Drive

OUR STORY

A Legacy of Innovation

I957

After opening his first ITR Auto and Truck Repair, Martino swiftly established himself as the go-to transmission repair mechanic, leading to an overwhelming influx of work.

I962

Inspired by the franchising success of brands like McDonald’s, Martino partnered with Robert Morgan to officially franchise his specialized transmission repair concept.

I963

Martino and Morgan signed their first agreement to open a transmission franchise location in Hackensack, New Jersey, marking the beginning of ITR’s nationwide expansion.

I965

ITR’s fame skyrocketed with our award-winning ads featuring movie star Zsa Zsa Gabor, solidifying “Double-A-BEEP-BEEP-M-C-O” as one of the most memorable slogans in advertising history.

I963

Martino and Morgan signed their first agreement to open a transmission franchise location in Hackensack, New Jersey, marking the beginning of ITR’s nationwide expansion.

I957

After opening his first ITR Auto and Truck Repair, Martino swiftly established himself as the go-to transmission repair mechanic, leading to an overwhelming influx of work.

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We Are an Established, Recession-Resilient
Auto Repair Franchise Opportunity

200

Planned Franchise

Creation

$374B

Automotive Aftermarket

10+

Years of Industry Excellence

10000

Vehicles Serviced Annually

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Pioneers in Transmissionand Total Car Care